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Fruit Smoothie Shampoos

The Briogeo Mango + Cherry Balancing Shampoo is Rich in Vitamins

— June 9, 2021 — Fashion
The Mango + Cherry Balancing Shampoo and Conditioner from Briogeo is a duo that's loaded with antioxidants and vitamins to nourish the hair and scalp, hydrate and restore shine. The smoothie-like product pair uses the power of exfoliating papaya enzymes to keep the production of oil in check and support a well-balanced scalp.

The vibrant product pair is beneficial for those with straight, wavy, curly or coily hair and the juice-inspired products are packaged like freshly squeezed products by the bottle. The vegan and cruelty-free hair care products are also free from gluten, parabens, silicones and sulfates, and they help to provide results with formulas with a high percentage of naturally derived ingredients, including mango and cherry extracts.
Trend Themes
1. Fruit Extract Hair Products - There is a rising trend in the use of fruit extracts in hair products, creating opportunities for companies to innovate and offer more options for consumers.
2. Papaya Enzyme Scalp Care - The use of papaya enzymes in scalp care products can be a disruptive innovation opportunity, as it offers a natural alternative to traditional scalp exfoliants.
3. Vegan Hair Care - The demand for vegan hair care products is increasing, presenting opportunities for companies to develop innovative and sustainable formulations.
Industry Implications
1. Hair Care - The hair care industry can explore the use of fruit extracts and papaya enzyme scalp care in their product formulations, catering to the growing demand for natural and sustainable products.
2. Natural and Organic Beauty - The natural and organic beauty industry can leverage the rising trend of fruit extract hair products and vegan hair care, creating more options for consumers seeking environmentally friendly options.
3. Vegan Lifestyle - The vegan lifestyle industry can market and promote vegan hair care products and the benefits of using natural and sustainably sourced ingredients.
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