The San Francisco mandate will take effect this fall in the hopes to increase landfill diversion rates to 75% by 2010 and reduce greenhouse gas emissions. The city's ultimate goal is to have zero waste by 2020.
Implications - Citizens worldwide are eagerly trying to adopt more green habits into their lifestyles to reduce their carbon footprints. These consumers desire products or services that will help them contribute to environmental efforts through their recycled materials or beneficial functions. Companies can cater to rapidly expanding green demographics by manufacturing goods or services that prioritize environmental efforts.