Marmot Breathes Life Back to the Mammoth Parka
Marmot gained popularity a few decades ago when its iconic Mammoth Parka garnered global attention and the public made it a highly sought after jacket during the colder seasons of the year. Once again, the brand decides to release the iconic jacket in a slew of bright color palettes as winter begins to roll around the corner.
It was originally designed as a basecamp coat and later was nicknamed "Big Boy" because of the oversized silhouette of the coat. It became a staple option in New York City and the jacket now returns in six color options. It is insulated with 700 fill-power down and is now offered in black and Citronelle, crocodile and scotch, red, clear blue, cherry tomato, and some neutrals.
Image Credit: Marmot
It was originally designed as a basecamp coat and later was nicknamed "Big Boy" because of the oversized silhouette of the coat. It became a staple option in New York City and the jacket now returns in six color options. It is insulated with 700 fill-power down and is now offered in black and Citronelle, crocodile and scotch, red, clear blue, cherry tomato, and some neutrals.
Image Credit: Marmot
Trend Themes
1. Bright Parka Colorways - Brands can leverage vibrant color options in their staple winter clothing, breathing new life into their iconic designs.
2. Oversized Silhouettes - Offering clothing options with oversized silhouettes can provide a trendy and unique twist to traditional winter wear.
3. Iconic Clothing Revival - Reintroducing iconic clothing pieces with modern elements can capitalize on nostalgia while still staying relevant to current fashion trends.
Industry Implications
1. Fashion - Fashion brands can explore the use of bright colors and oversized silhouettes in their winter collections to capture consumer interest and stay relevant.
2. Outdoor Apparel - The outdoor apparel industry can reinvent classic designs with new colorways and materials to attract younger, fashion-forward consumers.
3. Retail - Retail companies can tap into the trend of nostalgic clothing revivals by bringing back popular designs that resonate with their target audience.
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