Mamido's Burger: Making Hamburgers in Disguise

Hamburgers are a popular fast food, cheap and great for those on the go, with businessmen ranking high among the fans of this meat-based dish. With so many hamburger restaurants dotting the streets, the launch of a new outlet is usually no cause for excitement. But Mamido’s Burger, which opened for business in the Shibuya district of Tokyo in October 2005, is an exception. Its distinctive offerings are all sweets made to look like hamburgers and other fast food.