The name Malo Cider is originally inspired by a port city in France, so when Adrienn Nagy had the opportunity to re-brand this product, he turned to the beach for ideas. Sailor uniforms and life buoys are prominent in his re-imagining of the packaging, but everything is done in a subtle manner.
The back of the bottle shows straight blue lines running across horizontally, similar to the clothes worn by sailors. At the front, the general outline of a red buoy is seen in the central part of the bottle. All of these details are placed on a white background to make the red and blue pop out even more. For Malo Cider, this re-invention of the brand immediately brings to mind the beach and the relaxation that comes with it.
Stats for Beach-Inspired Branding
Trending: Older & Mild
Research: 1,101 clicks in 112 w
Interest: 0.8 minutes
Concept: Malo Cider
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: vibrant hipster beer branding, nutrition-focused branding, and quirkily bearded brew branding.
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