This Old Spice Ad Features Two Men Promoting Different Grooming Products

By: Ady Floyd - Aug 12, 2015
References: oldspice & adweek
This deodorant ad campaign from Old Spice promotes two uniquely different male products by featuring the brand's most well-recognized stars -- Terry Crews and Isaiah Mustafa. Each man represents one of the two products, and they both think their product is better.

This deodorant ad follows the traditional style of Old Spice's female-focused campaign. While Terry Crews believes that men should smell like 'Swagger and Bearglove,' Isaiah Mustafa believes that women want their men to smell like 'Timber.' Since each product is forest-related, the ad takes place in nature.

The men in this ad attempt to battle each other for camera time to promote their preferred male products. This humorous ad will be launched on television during the National Football League Hall of Fame Game on August 9, 2015. There will also be more commercials that feature both men battling with their grooming products.