The 'Malcolm York' Chart Explains Social Media User Engagement

By: Sarah Nazim - Published: Jul 18, 2012 • References: malcolmyork and edgeofdigitalculture
This infographic by 'Malcolm York' looks at Facebook's statistics prior to the Initial Public Offering.

According to this chart, there are 125 billion friendships on Facebook, and of those users, roughly 2 billion likes are shared per day, and 1 billion comments are made. There are 901 million monthly active users and 526 million daily users, a good portion of which access the site through a mobile device. Surprisingly there are more "likes" that take place than photo sharing.

The chart indicates that 36 percent of user penetration comes from Chile, Turkey and Venezula, while 26 percent comes from India, the United Kingdom and the United States. The other 39 percent of users reside in Brazil, Germany, Japan, Russia and South Korea.

This infographic by the 'Intuit' blog provides crucial information for marketers when devising social strategies.