This Heartwarming Subaru Ad Encourages 'Making Memories' with Loved Ones

By: Ady Floyd - Jun 9, 2015
References: adweek & autoblog
This ad titled 'Making Memories' features Subaru's 'Forester' vehicle being cleaned out by a father as he prepares to give this family vehicle to his sixteen year-old daughter. Each item he pulls out from the seat and off the floor is a memory he shared with his daughter. The commercial shows the items and then pans across the screen to reveal each flashback. From his daughter injuring herself during a soccer game, to her attending prom, each memory is precious.

The items include a hospital bracelet, a flower from the daughters corsage and a pair of shoes. The commercial ends as the father tosses the keys to his daughter and she drive off while both her mom and dad watch from the driveway.

Subaru has made many commercials that tug at the heartstrings of viewers such as 'Cut the Cord,' 'Baby Driver' and now 'Making Memories.'