According to this campaign video brought to you by MINI Mexico, 20% of driving accidents in Mexico are by women, most of whom think it's okay to "makeup and drive."
In order to get the message across to women that this is actually an incredibly dangerous habit that takes away concentration from the road, a hilarious prank was played. In public bathrooms, where women often apply makeup in front of the mirrors, car airbags were hidden, waiting to burst out all of a sudden with the message "There's a place for everything. Don't makeup and drive."
Of course lots of screaming ensued as women were taken by surprise when the airbags popped out, but the message was spread.
Stats for Airbag Pop-Up Prank Ads
Trending: Older & Mild
Research: 638 clicks in 152 w
Interest: > 3 minutes
Concept: Makeup And Drive
Related: 91 examples / 70 photos
Segment: Females, 12-55
Comparison Set: 33 similar articles, including: compact drop-tops (update), music-inspired mini coopers, and crazy car backflip stunts.
Airbag Pop-Up Prank Ads
More Stats +/-
Music-Inspired Mini Coopers
Compact Drop-Tops (UPDATE)
Crazy Car Backflip Stunts
Charismatic Mod Cars
Mini Cooper Artwork