India's Lion Emoji on Twitter Promotes the Country's #MakeInIndia Campaign

By: Cadhla Gray - Nov 4, 2015
References: & venturebeat
The Indian government is the first non-US brand to have an emoji on Twitter -- a lion emoji that corresponds with the country's #MakeInIndia marketing campaign.

The #MakeInIndia campaign aims to encourage foreign direct investment into the country to bolster its manufacturing industry. India's Minister of Commerce and Industry traveled to the Twitter headquarters in San Francisco to discuss the potential of a national emoji that could be used on the social media platform.

This Twitter emoji is a new and interesting marketing campaign that actually brands a country itself as one to be known for manufacturing. This type of national branding is something that the world will likely see more of as we move to the future of globalization.