Make the Logo Bigger by Andrew Wendling Addresses Annoying Requests
Meghan Young — December 12, 2013 — Art & Design
References: make-the-logo-bigger.tumblr & fastcocreate
When it comes to design, dealing with clients can be a pain in the butt and Make the Logo Bigger by Andrew Wendling, an art director and designer based in San Francisco, shows people why. At least, it hones on one big pet peeve. The Tumblr site involves branding that has been magnified almost to the point of obscurity. Of course, those especially iconic labels are hard not to recognize.
From Pepsi to General Electric and Penguin Books, Make the Logo Bigger by Andrew Wendling is a cathartic photoblog that airs out some pent up grievances. Interestingly, Fast Co. Create points out, "What's insightful about this blog, however, is something that Wendling probably didn't intend. By blowing these logos up so big that they bust through the frame, he ends up almost proving that bigger is better."
From Pepsi to General Electric and Penguin Books, Make the Logo Bigger by Andrew Wendling is a cathartic photoblog that airs out some pent up grievances. Interestingly, Fast Co. Create points out, "What's insightful about this blog, however, is something that Wendling probably didn't intend. By blowing these logos up so big that they bust through the frame, he ends up almost proving that bigger is better."
Trend Themes
1. Magnified Branding - The trend of magnifying well-known brands in design to create a unique and memorable identity for businesses.
2. Cathartic Photoblogs - The trend of creating photoblogs that provide a cathartic space for designers to air their grievances and express their creativity in a non-traditional way.
3. Bigger Is Better - The trend of using larger-than-life branding in design to stand out in a crowded market and create an impression that lasts.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry has an opportunity to create bold and innovative branding campaigns that use magnified logos to create a lasting impact on consumers.
2. Design - The design industry has an opportunity to create cathartic photoblogs that showcase their creativity and provide a platform for designers to express their frustrations and create memorable work.
3. Retail - The retail industry has an opportunity to use larger-than-life branding to create a strong presence in the crowded marketplace and grab customer attention with their unique identity.
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