The New Maison Margiela San Francisco Uses Imagery from Past Designs

By: Rebecca Byers - Mar 27, 2015
References: selectism
The opening of the Maison Margiela San Francisco boutique marks the second retail location for the French fashion house in California, with the initial located in Beverly Hills.

A stunning Maiden Lane location, the new storefront is next to a historic Frank Lloyd Wright building and boasts intricate details like antique mannequins and old pictures frames hung in reverse that help maintain the brand's iconic imagery in the tech-infused city. The interior of this sprawling retail space was entirely conceived and executed by the Margiela team.

The luxurious space is 2,900-square-feet with charismatic oak floors, leather-wrapped handrails and features plenty of references to the brand's past collections. The Maison Margiela San Francisco includes men's and women's ready-to-wear lines in addition to a classic selection of accessories and footwear.