Maison Margiela Reveals an All-White Retail Location in Milan

By: Vasiliki Marapas - Apr 17, 2015
References: maisonmargiela & highsnobiety
Maison Margiela joined forces with Wood-Skin, a Milan-based company dedicated to "redefining [the] possibilities of wood," for its new flagship store in the Italian capital.

The two-storey space features a whitewashed aesthetic that's consistent with Maison Margiela's clean branding. Bright, simple and open, the ground floor is home to the brand's womanswear and accessories, while the equally-radiant first floor is dedicated to the haute couture garments and shoes.

Keeping its location in Milan's historical center in mind, the space blends elements both classical and modern into its design. The floors range from concrete to tile, while the walls feature mirrors and strategically placed curtains to better divide the space. The Maison Margiela flagship store is ultimately a beautiful compromise of location, branding and space.