Star

The Mahiki Coconut Branding Labels are Cheery and True to Hawaii

By: Carly Foy - Published: Jul 13, 2011 • References: designbridge and thedieline
The Mahiki Coconut branding design by Design Bridge is filled with tropical fun.

The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s Tiki roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand."

The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience.

Implications - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products.