The design group was challenge to create a standout product and translate it from a nightclub drink to the shelf. The group said "[...] we were inspired to explore it’s Tiki roots, which blend a cocktail of influences from Polynesian surf culture. We came up with a playful idea to dress up the bottle in a vintage Hawaiian shirt and personify the brand."
The Mahiki Coconut branding is the perfect depiction of Hawaii and has a eclectic feel that promises its drinkers a great experience.
Implications - When it comes to branding, companies have to ensure that they create a packaging design that stands out on the shelf against the clutter of similar products.