Mahesh Parab is a dog trainer in Mumbai who hired ad agency, Percept, to help him advertise to grow his business. The resulting campaign plays off of the dog’s annoying insistence on drinking from the toilet.
Using paw print decals that lead to prominent public washrooms and an advertising sticker under the toilet lid that promotes Parab’s dog training business, the upscale target-customer received a unique, if not compelling message about dog training services.
Maybe Fido can learn that commodes are not for drinking.
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