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Authentic Arabic Brunch Spots

Maha's Brings Authentic Egyptian Cuisine to Toronto's East End

— January 6, 2017 — Lifestyle
With the goal of making guests "feel they are in Cairo," chef Maha Basoom and her homey brunch spot Maha's is changing the face of Egyptian cuisine in Toronto. With offerings ranging from soul-soothing lentil soup to honey cardamon lattes, the cozy spot has something for nearly everyone.

Maha's is a lively brunch spot located in Toronto's east end. The restaurant itself is covered in plants and artwork that features intriguing Egyptian touches such as delicate papyrus images. The same Egyptian theme carried through to the menu, which is bursting with Mediterranean flavors and Ottoman spices. Some of the standout dishes include Shakshuka, the Basturma Scramble and the Cairo Classic -- which is a take on a traditional Egyptian breakfast. The restaurant even offers fresh yellow dates at the end end of the meal to make diners feel as though they have truly been transported to Northeast Africa.
Trend Themes
1. Authentic Egyptian Cuisine - Disruptive innovation opportunity: Bring authentic Egyptian flavors to different global locations, introducing new culinary experiences.
2. Mediterranean-inspired Menus - Disruptive innovation opportunity: Infuse Mediterranean flavors into different cuisines, offering a fusion dining experience.
3. Cultural Immersion Dining - Disruptive innovation opportunity: Create immersive dining experiences that transport guests to different cultural regions through food and ambiance.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Discover and introduce lesser-known international cuisines and flavors to the mainstream market.
2. Hospitality - Disruptive innovation opportunity: Design themed restaurants that provide guests with a complete cultural immersion experience.
3. Tourism - Disruptive innovation opportunity: Develop culinary tourism programs that allow travelers to explore different cultures through their local cuisines.
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