The Magnum Double Gold Caramel Billionaire Comes in Two Options
Michael Hemsworth — February 23, 2021 — Marketing
References: magnumicecream & talkingretail
The Magnum Double Gold Caramel Billionaire is a new dessert-inspired addition to the namesake ice cream treat range that calls to mind a traditional British dessert. The ice creams come in two varieties to choose from including a tub and a stick, which come in three serving options. Inspired by millionaire's shortbread, the ice cream products are made wit ha base of pecan and biscuit ice creams that have been paired with a caramel sauce filling along with a caramel chocolate and biscuit coating.
Ice Cream Brand Experience Director at Unilever Jennifer Dyne spoke on the new Magnum Double Gold Caramel Billionaire saying, "We are pleased to say that our summer launch is a season highlight that is much-anticipated by our customers, especially when they are looking to treat themselves with a moment of indulgence – and the new Magnum promises just that.”
Ice Cream Brand Experience Director at Unilever Jennifer Dyne spoke on the new Magnum Double Gold Caramel Billionaire saying, "We are pleased to say that our summer launch is a season highlight that is much-anticipated by our customers, especially when they are looking to treat themselves with a moment of indulgence – and the new Magnum promises just that.”
Trend Themes
1. Dessert-inspired Ice Cream Treats - Creating unique ice cream flavors inspired by popular desserts can attract customers seeking indulgent treats.
2. Multiple Serving Options for Ice Cream Treats - Offering a range of serving options for ice cream treats, such as tubs and sticks in various sizes, can cater to diverse customer preferences.
3. Caramel and Biscuit Flavors in Ice Cream - Incorporating flavors like caramel and biscuits, popular ingredients in traditional British desserts, into ice cream can create a nostalgic and unique taste experience for customers.
Industry Implications
1. Dairy Industry - The dairy industry can capitalize on dessert-inspired ice cream trends by creating new products and flavors that cater to customers' cravings for indulgent treats.
2. Food Retail Industry - Food retailers can leverage the demand for unique and indulgent ice cream flavors by stocking and featuring dessert-inspired ice creams.
3. Confectionery Industry - The confectionery industry can incorporate popular dessert ingredients like caramel and biscuits into their products as a way to capitalize on nostalgic flavor trends.
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