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Ben PreissBen Preiss
On: Nov 13, 07
482 Trends
67 Comments

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Magitti turns Cell Phone into Personal Assistant Edit


Magitti turns Cell Phone into Personal Assistant
Magitti turns Cell Phone into Personal Assistant (GALLERY) 2
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Magitti turns Cell Phone into Personal Assistant (GALLERY)
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Based on your location, time of day, and your past behavior, Magitti will present you with a list of suggestions, including concerts, movies, shops, bookstores, and restaurants. As time goes on Magitti “learns” more about you and refine its suggestions accordingly. Magitti will be introduced into Tokyo in 2009, the rest of us will have to make do, wandering in the dark.

The mobile phone has long ceased being a simple two-way communication device: today's handheld is a mini personal computer, complete with multimedia players, maps, and Web browsers. Now researchers at Palo Alto Research Center (PARC) want to push the phone farther. They have developed software that turns a phone into a thoughtful personal assistant, one that helps people find fun things to do. The software, called Magitti, uses a combination of cues. When a person first opens a phone that has Magitti software, she will instantly see a list of recommendations. If it's noon, the software might suggest local restaurants. If it's 3 P.M., it might recommend a nearby boutique for shopping. If it's 9 P.M., a list of pubs might appear. Over time, these recommendations will change as Magitti learns more about the user's behaviors and preferences. The software employs artificial-intelligence algorithms that have traditionally been used in research to make tailored recommendations. (technologyreview)

References: news, technologyreview

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