Superstar

This Magimage Campaign Demonstrates the Art and Ease of Photoshop Pros

By: Amelia Roblin - Published: Jan 10, 2012 • References: alfred and adsoftheworld
Wouldn't it be great to go back to that moment when your nearly favorite photo was taken, and to politely urge that unsavory fellow in the background to move aside? This Magimage campaign makes such adjustments look remarkably easy, even though reentering a captured scene is not an option.

The Alfred ad agency of Montreal, Canada, put together this pair of whimsical prints as a way for the photo retouching and CGI studio to attract the business of other advertising creatives. A team of talented professionals with experience and skill to magically alter, enhance and digitally produce pictures -- this is the identity it wishes to promote.

To demonstrate meticulousness and artistry, this Magimage campaign features a hand carefully plucking leaves from a tree with tweezers, and in the other, a fresh white line is painted down the center of a city street.