Conde Nast Plans to Expand Magazine-Themed Restaurants Internationally

By: Tiana Reid - Published: Aug 7, 2010   Updated: May 26 2011 • References: condenast & slashfood
Publisher Condé Nast is planning to expand its magazine-themed restaurants internationally to increase business profits. Asia, the Middle East and Latin America are all considerations for the new business ventures.

Due to the success of Vogue Café, GQ Bar and Tatler club in Moscow, Russia, Condé Nast thinks that they can increase the power of their brand worldwide with more magazine-themed restaurants.

Implications - With online media becoming more and more prominent in contemporary society, businesses are looking for ways to appeal to consumers using a retro feel. Individuals are wanting to move forward in this fast-paced world, but still long to hold on to traditional concepts in some way, shape, or form. Companies should consider designing certain products with a timeless touch while simultaneously infusing the commodity with notions of modernity. Stats for Magazine-Inspired Eateries Trending: Older & Mild
Research: 2,221 clicks in 303 w
Interest: 4 minutes
Concept: Magazine-themed Restaurants
Related: 78 examples / 60 photos
Segment: Females, 12-55
Comparison Set: 29 similar articles, including: in-store farm factories, interactive restaurant menus, and ipad menus.