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Jeremy GutscheJeremy Gutsche
1,656 Trends
10,084,000 Views
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Magazine in a Bottle Edit
iLove Reaches 300,000 per Month


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Magazine in a Bottle - iLove Reaches 300,000 per Month
iLove Reaches 300,000 per Month
Published: Aug 10, 06
Comments: 6
Views: 5,535

ILove Magazine is a 32 page A7 magazine with 10 pages of advertising per issue and a bottle based circulation of 300,000 per month.  Hmm.. Just when I was starting to get proud of Trend Hunter, I see that bottle magazines are IN. Does that mean that online magazines are out?  snap. 

About iLove:
iLove is the world’s first magazine in a abottle.

Refreshing, sassy and very cool, iLove targets the young, fashionable woman on the go.

Packed with fun, clever tips on the latest fashion and beauty, plus pages of health, relationships, music and more, is like your smart best friend, bottled.

iLove magazine is for you. Buy it anywhere, read it anywhere, collect it, share it but most of all have fun with it.

iLove is a 32-page glossy women’s magazine contained within the label of a quality 600ml spring water and is published in six separate editions monthly.

iLove is the world’s first magazine on a bottle and Australia’s hottest new magazine targeting the young trendy woman “on the go”.

iLove readers are passionate about getting hold of another version of iLove every time they buy bottled water for more of the fun and quirky pages of relationships, fashion, beauty, nightlife, eating, health, music and just some plain laugh-out-loud stories.

iLove readers love the magazine because they can read it anywhere - carry it in their purse when they are traveling, use it as a shopping reference and take advantage of deals on-the-spot at leading boutiques and other retailers.

iLove is the answer to transit, work or lunchtime boredom. Think modern, fun, fresh, cheeky and funny.

References:  ilove.au, gizmag

Filed In:  books business humor marketing pop culture print








Reactions

FOUR WAYS TO REACT: vote, favorite, add more examples of Magazine in a Bottle or comment about iLove Reaches 300,000 per Month.

Jeremy Gutsche on Oct 17, 06  1,656 Trends   2,606 Comments
We received a comment that this magazine may no longer be in print. If anyone has an update, please add the comment. Regardless, the idea is innovative and just won a design award on Sept. 20: http://www.ilove.com.au/default.aspx?page=185 Also note from our front page that we are looking for what is on the fringe, "Cool hunting isn?t the search for what?s popular. Cool hunting is the search for what?s NOT popular ? yet. ... Once something becomes mainstream, its novelty and appeal is lost. Unfortunately, that means most of the cool concepts you discover, were only cool 5 minutes ago."
Jeremy Gutsche on Oct 17, 06  1,656 Trends   2,606 Comments 0
Adrienne on Oct 31, 06  0 Trends   1 Comments
I found one in Coles today! It had Sienna Miller on the cover, it is a very old issue, and stll sitting on the shelves. Who would want to read old news? If it is a fashion magazine, then the trends featured must really be yesterday's news! Why would people buy it?
Adrienne on Oct 31, 06  0 Trends   1 Comments 0
spirit lust on Nov 27, 06  0 Trends   13 Comments
Nice to see iLove featured - I've written for them on numerous occasions. They started so well, and so ambitiously. It's a novel idea, and could've worked so well. I don't know why they didn't. What I do know is that they dropped all freelancers and staff writers some six months ago, saying that they couldn't afford to keep them on, and that they are resorting to news-filter stories from overseas. Poor aussie magazines. I hope iLove recover and become what they could be, what they dreamed. All the best to them, I had fun.
spirit lust on Nov 27, 06  0 Trends   13 Comments 0
Andrea on Nov 28, 06  0 Trends   2 Comments
Yes, Spirit Lust, you are right. They did get rid of a whole lot of staff, AND, from what I heard, did not even pay them out appropriately. The biggest problem with ilove, was never the idea, but the two people who started it, the one, straight out of uni with not a clue about how to run a company, and the other, a master of many a failed business venture. Both of them, with dollar signs in their eyes, proceeded to trash a wonderful idea by employing people with unsuitable qualifications as well as their friends. Hardly a recipe for success. The latest is this: Because the product was so unsuccessful and sat on the shelves for months, they have sold it to a publishing house in Melbourne, and have comtinued to develop a new company called OPP (On product publishing) with a logo which looks as if it has been designed by my teenage daughter. Go on, take a look, I cannot work out what it means. And if I cannot, (I work in advertising) imagine the general public?! Ahhhh, lack of inexperience and know how, can ruin even the greatest ideas... What a sad bunch...
Andrea on Nov 28, 06  0 Trends   2 Comments 0
Andrea on Nov 30, 06  0 Trends   2 Comments
A friend of mine just told me that it has NOT been sold (probably nobody wanted to buy it) Apparently that boss McKinnon has somewhat of a bad reputation as well, a bad past. The whole thing is just a disaster (on a bottle, ofcourse)
Andrea on Nov 30, 06  0 Trends   2 Comments 0
magnificent on Mar 24, 07  0 Trends   1 Comments
Hey this is a good bitching session, any more dirt on other staff memebers? Go Andrea! I have seen coke bottle with magazine on springwise, how is that possible, they have terrible company logo?
magnificent on Mar 24, 07  0 Trends   1 Comments 0

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Magazine in a Bottle