The Magali's Workout System 'Reborn' Ad Pushes the Limits

By: Vittoria Natarelli - Published: Jun 7, 2010 • References: magalisworkoutsystem & adsoftheworld
The Magali's Workout System 'Reborn' ads make quite the statement. The ads feature two grown adults made-up and in the fetal position as if they were just born. The ad reads, "We push you to the limit so you can feel alive again." This is definitely a daring statement when referring to fitness equipment.

Dangerously blurring the line between inspiring and disturbing, the Magali's Workout System 'Reborn' ads are memorable to say the least. Stats for Shocking Adult Births Trending: Older & Warm
Research: 10,380 clicks in 311 w
Interest: 4 minutes
Concept: Magali's Workout System Reborn
Related: 62 examples / 48 photos
Segment: Males, 12-35
Comparison Set: 23 similar articles, including: bloody editorials, bloody clown photography, and born-again beauty campaigns.