I'm sure you've used random things lying around the house to fix a certain problem, but the MADS creative thinking courses ads take this idea to a whole other level. Featuring subtle photography that doesn't overload you with too much information, the campaign offers a perfectly relatable approach to draw viewers in.
The MADS creative thinking courses ads were directed by Diana Kim and contain witty and effective ways of fixing issues that occur within your daily routines. Using awards that celebrate creativity like the Eurobest and the Cannes Lion to hold a door in place, hang pieces of jewelry and maintain a bookshelf, the campaign will make you laugh with its whimsical (and creative) uses of such precious awards and trophies.
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