Superstar

Purple Penetrator

By: Bianca Bartz - Published:   Updated: May 16 2011 • References: thesun
Madonna, 49, was spotted leaving the Claridges hotel with husband Guy Richie in tow. Madonna was carrying a see-through bag with a strap-on sex toy, and although she didn’t seem embarrassed by it, Richie looked a little awkward according to eye-witnesses.

“She smiled wryly as she left Claridges hotel carrying a see-through bag containing a Purple Penetrator,” the UK’s Sun reported.

Implications - Not only does this trend reflect the sexualization of public life, but it also makes a claim for the normalization of using sex products that were once considered inappropriate. Advertisers and marketers can use more liberal language and images in order to appeal to the younger consumer that has politicized their own sexuality and sees its expression as a right.

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Concept: Madonna's Dirty Toy
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Segment: Females, 18-55
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