The Latest MADD Campaign Gets Up Close and Personal

Montreal-based advertising agency Über teamed up with MADD (Mothers Against Drunk Driving) to promote another MADD campaign in hopes of ending drunk driving for good. Three separate images show different scenarios where a life-changing ordeal had taken place. From a man who now lives with a prosthetic arm, to a man lucky enough to be alive after shots of tequila—and the most saddening of all—a group of friends on a trip to the cemetery.

Some assume that one or two drinks would not impair driving judgements; however, this MADD campaign shows the ugly truth of drunk driving. There have been several anti-drinking and driving MADD campaign initiatives in the past few years, with the organization showing no signs of slowing.