Mad Giant's Design Was Based Off the Company's Free-Spirited Ethos

By: Riley von Niessen - Jul 12, 2016
References: haldanemartin.co.za & haldanemartin.co.za
'Mad Giant' is a South African brewery and the subject of a bold design created by 'Haldane Martin.' In order to create the space, designers took an 80-year-old shed and allowed its exposed steel supports to work with the ethos of the beer brand.

As the company explains, the interior for the project was inspired by oversized and industrial elements, working to create a look that references a strong DIY culture and a sense of freedom that inspired the brand's product. This works to reflect the values of Mad Giant, with the craft beer brand boasting a unique flavor that's a result of its maker's boundless creative mind and love for experimentation.

With this, the Johannesburg brewery welcomes its patrons to participate in an adventurous and open experience that's complemented by Haldane Martin's design.