Macy's 'Yes, Virginia The Musical' campaign is helping schools across the United States fund and develop musicals. With the goal to educate and also entertain students in grades three through six, the campaign, created by JWT, comprises a dedicated website that offers students and teachers all the things they need to create a musical: scripts, scores, reference materials and more.
The campaign site also allows visitors to apply for a $1,000 grant that can be used toward the production of a musical. Macy's will give this grant to the first 100 accredited schools that apply.
As for Macy's own 'Yes, Virginia The Musical,' the production is based on the non-musical TV special 'Yes, Virginia.' The musical version features work by creative directors Wesley Whatley and William Schermerhorn who wrote the music and lyrics, respectively.
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