Mack Isbjorn is the northernmost brewery in the world, so it's only fitting that branding company 'By North' took on the project to reinvent the packaging for the release of its new beer.
The overall look is quite minimalist, with a polar bear roaming across the can, and a cold blue color scheme. These choices represent the company well, inducing thoughts of the cold and northern region of the world. This works well when thinking about a beer, since an ice cold brew on a hot day is an extremely refreshing thought.
Hopefully this new design for Mack Isbjorn will help it stand out from the competition. They are aiming to beat out other beer brands situated in the lower price range with this new look.
Stats for Northern Promotion Branding
Trending: Older & Chilly
Research: 780 clicks in 112 w
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Concept: Mack Isbjorn
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Segment: Neutral, 18-55
Comparison Set: 28 similar articles, including: gift wrapped packaging, authentic italian pasta branding, and quirkily bearded brew branding.
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