To thwart competition from street-stall food vendors during Switzerland's Zurifest, a MacFries pedestrian crossing was painted in front of a nearby McDonald's restaurant.
The MacFries pedestrian crossing was possible because regular crosswalk rules were suspended during the festival. The giant street surface painting of a serving of fries helped to drive the festival's foot traffic to the golden arches of McDonald's for a bite to eat instead of to food vendors on the street.
Implications - This humor-infused ad campaign from agency TBWA Switzerland will definitely make a hungry pedestrian stop in their tracks. With the hilarious Michael Kathe behind copywriting and creative directing for the clever campaign, the last of MacFries is surely no where near.
Stats for McRoad Paintings
Trending: Older & Average
Research: 3,923 clicks in 300 w
Interest: 3.8 minutes
Concept: MacFries Pedestrian Crossing
Related: 33 examples / 25 photos
Segment: Neutral, 18-35
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