Villafane’s jack-o’-lanterns are gruesome, ghastly and shocking. Particularly frightening is the pumpkin skillfully carved of the monster in the sci-fi movie Predator. There are also the ominous-looking skull pumpkins and other scary jack-o’-lanterns.
Implications - Though Halloween has always been seen as an appropriate time for scaretainment, consumers are seeking more intense and frequent thrills and chills. This may seem strange to some, but for the average consumer, dark, scary entertainment is a welcomed relief from the chaotic, polite, dull tone of daily life. Thus, even classics like jack'o'lanterns are receiving more intense updates.