The design of the MAC x Proenza Schouler collection it utterly romantic. Like a gloaming sky, the packages take on a colorful ombre effect that is hard not to appreciate. Considering that ombre is still going fairly strong in both the beauty and fashion industries, it is only natural that such a collaboration would embrace the fad as well. It doesn't hurt that the powdered palettes also take on the ombre aesthetic.
Comprised of face powders, makeup brushes, eyeliners, lip pencils, nail lacquers as well as lipsticks, the MAC x Proenza Schouler collection focuses on colors that many women would want to experiment with during the summer season. Overall, women will walk away with very fresh and feminine faces, as seen in the accompanying ad campaign.
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Concept: MAC X Proenza Schouler
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Segment: Females, 18-55
Comparison Set: 30 similar articles, including: eccentric painted face editorials, couture lipstick branding, and quirkily dramatic editorials.
Ombre Cosmetic Collaborations
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