It used to be that rapper feuds took place on studio albums with verbal challenges, or Las Vegas strips with bullets, but the recent rivalry between "pale" rappers Mac Lethal and Gwatsky has taken shape via an entirely new platform: YouTube.
The competition between the two rappers revolves around their speed rapping, with each artist laying claim to the title of fastest online rapper. The first to this claim was the young Gwatsky, but Mac Lethal quickly responded with an ever-faster challenge of his own and even added in an iPhone stopwatch afterward to prove his skills.
The epic feud is easily the first of its kind, and it signifies yet another chapter in the idiom of YouTube celebrity.
Stats for Social Media Rap Battles
Trending: Older & Chilly
Research: 634 clicks in 278 w
Interest: > 3 minutes
Concept: Mac Lethal
Related: 42 examples / 32 photos
Segment: Neutral, 18-35
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