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It is important to keep food as fresh as possible not only to avoid potential health hazards, but also to lessen food waste; enter the M Wrap ad campaign. These M Wrap print ads show that it will keep your food as fresh as if the animal’s original skin were protecting it.

Conceived and executed by Bangkok-based ad agency Creative Juice\g1 (tbwa), the M Wrap ad campaign may seem a little morbid, but the message is sent loud and clear: M Wrap’s plastic wrap acts like a second, artificial skin that will keep your meat lasting longer.

The M Wrap campaign features art direction by Anchalika Ketwattanachai and Thirasak Tanapatanakul and photography by Anuchai Secharunputon and Nok Pipattungkul.