The M Wrap Print Ads Show that this Plastic Wrap Keeps Food Fresh

By: Meghan Young - Published: Jun 26, 2011 • References: creativejuicebangkok & ibelieveinadv
It is important to keep food as fresh as possible not only to avoid potential health hazards, but also to lessen food waste; enter the M Wrap ad campaign. These M Wrap print ads show that it will keep your food as fresh as if the animal’s original skin were protecting it.

Conceived and executed by Bangkok-based ad agency Creative Juice\g1 (tbwa), the M Wrap ad campaign may seem a little morbid, but the message is sent loud and clear: M Wrap’s plastic wrap acts like a second, artificial skin that will keep your meat lasting longer.

The M Wrap campaign features art direction by Anchalika Ketwattanachai and Thirasak Tanapatanakul and photography by Anuchai Secharunputon and Nok Pipattungkul. Stats for Skin-Stretching Campaigns Trending: Older & Chilly
Research: 3,384 clicks in 257 w
Interest: 3.6 minutes
Concept: M Wrap
Related: 44 examples / 34 photos
Segment: Females, 18-55
Comparison Set: 16 similar articles, including: dubious legal campaigns, alcoholic circus campaigns, and nostalgia-embracing campaigns.