A perfect photographic moment can pass in an instant while you fiddle around with stuff like zoom, focus and other camera settings, but the Lytro Picture Revolution hopes to change that sad fact. Instead of relying heavily on these functions before the photo has even been taken, why not worry about them afterwards? With Lytro Picture Revolution, you can.
Lytro Picture Revolution offers the first light field camera that captures all the information you need in a picture. Then, in the post production phase, you can select what focus, zoom and other features you want. The same photo can look completely different depending on how you tweak it in the end. Unlike Photoshop, Lytro Picture Revolution allows a lot more range and possibility in tweaking each image.
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Concept: Lytro Picture Revolution
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Segment: Females, 18-55
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