Featured in a shoot for 'How To Spend It,' this top model struts her stuff in menswear-inspired office wear including a blazer and trouser combo with subtle feminine accents. With her fiery red hair and crimson lipstick, Lydia Hearst has an overall look that portrays girl power to the max.
Implications - Youth consumers are increasingly skeptical of traditional gender and identity roles. Men have begun to incorporate elements of women's fashion into their own and vice versa. Companies should consider the mentality of this consumer group when pitching a product in order to nurture a more meaningful connection.