Potential

At WALMART!

By: Arjun Davda - Published:   Updated: Aug 15 2011 • References: iht
America's favourite discount retailer is now upping the ante by introducing Yellow Diamonds. At a mere US$10,000 you'll impress your bride-to-be... Until her friend's realize her ring comes from Walmart.

"Walmart.com has broken through its own glass ceiling, selling high-priced platinum and diamond jewelry, cashmere sweaters and other goods designed to appeal more to the Tiffany crowd than to the bargain hunters who browse the company's stores." - International Herald Tribune

Implications - With popular Hollywood starlets like Jennifer Lopez purchasing yellow diamonds, consumers too want to follow this movement towards yellow stones. Yellow diamonds represent a movement towards deviating from the norm. What product or service could your business offer that would put a unique twist on common offerings?

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Segment: Females, 12-55
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