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Fashion is all about change. Models change, fabrics change, designers change. But the biggest change underway now is the change from haute couture to pret-a-porter. Luxury ready-to-wear made a strong showing at international fashion weeks. As the world changes to quicker gratification, fashionistas are not willing to wait the weeks or even months it takes for one exclusive design that’s tailor made for them/
Per se, there is nothing wrong with haute couture. The techniques that had been handed down from generation to generation are still being used. Yet, that is the paradox – the knowledge of haute couture, how it is created and done (except for some minute items) has not changed for the past 100 years is proving to be its undoing in a world environment that is used to internet speed.
The time it takes to create the dress itself is long because it is handmade; and then it take several fittings for the dress to be ready for the client. For the current crop of fashionistas and those who are growing up, this is too slow. It’s not about instant gratification.
(blog.fashionwindows)
References: blog.fashionwindows
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