$700,000 Buys You a 600-hp Hulme CanAm From Down Under
Blasting down the track pushed by a Corvette 600 hp engine, the Hulme CanAm will come to market at $700,000. A more powerful engine will come later with an even higher price tag.
Implications - Despite the recent downturn in the economy, there is still a market for ultra-luxury goods. A company can appeal to this specific consumer desire by trumpeting a product's opulence and social status.