Select Luxury Handbags on eBay are Now Professionally Authenticated
Laura McQuarrie — June 4, 2021 — Business
References: fashionunited.uk
New and pre-owned luxury handbags on eBay that are sold for more than $500 from 16 high-end retailers will now be professionally authenticated. The online marketplace kicked off its authentication program in late 2020 with watches and sneakers and it is being expanded to change the way people sell other luxury goods on the platform. According to Charis Márquez, VP of fashion at eBay, "There’s a handbag bought every 12 seconds on our marketplace, and now we’re expanding authentication to deliver an additional layer of trust and confidence for these shoppers and sellers."
A team of professionally trained authenticators will be responsible for vetting and verifying the authenticity of the new and pre-owned luxury handbags on eBay and the items that meet the requirements will be backed by a guarantee.
A team of professionally trained authenticators will be responsible for vetting and verifying the authenticity of the new and pre-owned luxury handbags on eBay and the items that meet the requirements will be backed by a guarantee.
Trend Themes
1. Luxury Authentication - The trend of professional authentication programs for high-end luxury goods will continue expanding to more e-commerce platforms.
2. E-commerce Authentication - The trend of expanding authentication programs to luxury goods beyond watches and sneakers will increase trust and confidence in e-commerce platforms for buyers of luxury goods.
3. Crowdsourced Authentication - The trend of tapping into crowdsourcing to enhance authentication and verification of luxury goods will continue to grow, possibly leading to a shift towards a more decentralized and democratized authentication model.
Industry Implications
1. E-commerce - E-commerce platforms will benefit from implementing authentication programs not only for luxury handbags but for other high-end luxury goods across different categories, increasing sales and building customer loyalty.
2. Fashion - Authentication programs will disrupt the fashion industry, providing a solution for resolving issues surrounding counterfeit goods, and increasing buyer and seller trust in the luxury goods market.
3. Authentication Services - The increase in demand for professional authentication services from e-commerce platforms and other luxury goods marketplaces will create opportunities for authentication providers to develop new technologies and expand their services globally.
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