Maria&Donato Uses NFC Tags to Ensure Originality

By: Laura McQuarrie - Jun 29, 2016
References: nfcworld
Counterfeits are rampant in the world of luxury handbags, but Maria&Donato is taking steps to ensure peace of mind to customers.

The brand has plans to implement NFC SpeedTap tags from Thinfilm, which are flexible labels that can be integrated into a product's packaging or label. To access what's on the tags, they can be simply tapped with an NFC-enabled smartphone. On its product, Thinfilm boasts that "Each tag is uniquely identifiable and is virtually impossible to clone. Once tapped, the tag wirelessly communicates with the cloud, instantly delivering authentication messaging, serial numbers and other relevant content from the brand or manufacturer."

This anti-counterfeiting system means that consumers will be able to authenticate their purchases and receive better peace of mind when investing in luxury handbags.