Luxury Brownies by Dolcielo
Implications - Products that were seen as more 'domestic' have become more luxurious over time. The idea that one can combine a simple recipe for brownies with a luxury product such as champagne appeals to a market that desires to feel sensual and high class. It also plays off the idea of being a grown up because it updates classic products that they grew up consuming into an item that can be deemed more sophisticated. Luxurious products appeal to consumers who desire to feel high class.