The Luxalive Lamp is Just Like the Animated Pixar Lamp
The Luxalive lamp is meant to elicit social power, as it is the prototype of a reading lamp that moves to the character of whoever is beneath it.
Check out the video to see the magical nature of this lamp!
Implications - In recent years, the entertainment industry has seen a movement toward animated film franchises. By attaching a company's brand to such a widespread and popular film franchise, the company associates itself with a brand that comes with its own built in fan-base and is viewed as a major part of contemporary pop culture.