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It probably won't make you grow over 7 feet tall, but Luv Shaq might give you a smile as big as NBA future Hall of Famer Shaquille O'Neal.

Luv Shaq is Shaq's new vodka and features his big goofy smile on the bottle. This packaging choice is obviously a ploy to cash in on his bigger than life personality and global notoriety as a former NBA superstar.

The title itself is a play off the 1989 song Love Shack by The B-52's, which adds another layer of cultural relevance.

Luv Shaq is a partnership between Shaq (who now works as a television basketball analyst) and Philly-based Devotion Spirits.

In an effort to make the vodka appealing to athletes, Devotion Spirits created the drink to be sugar and gluten free.