Rather than going for a polished, high fashion feel, the folks behind the latest Lunar Kingdom lookbook opted for a raw, authentic look. To achieve this aesthetic, the entire lookbook was shot on Instax film, making each shot resemble a polaroid picture.
The lookbook explores themes of nature, friendship and the occult by featuring a group of teenage girls as they celebrate sisterhood and good vibes within the depths of the forest. Whether they're gathered around in a circle or playing hide-and-seek, it's clear that these girls have a strong sense of camaraderie and playfulness.
The lookbook stays true to the Lunar Kingdom style, which is made up of casual, hippie-inspired duds such as fringed shorts, airy crochet tops and floral wreathes.
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Concept: Lunar Kingdom Lookbook
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Segment: Females, 12-35
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