'Lumio, Laetitia, Paul & Les Autres' in Vogue Paris is a painterly editorial starring Vogue Paris' December/January 2010 covergirl Laetitia Casta. In the shoot Casta is cast as a simple country girl, a luminous milk maid enjoying life in among the farmer fields.
Captured by photograph Cedric Buchet and styled by Anastasia Barbieri 'Lumio, Laetitia, Paul & Les Autres' features fashions from John Galliano, D&G, Givenchy Haute Couture, Chloe and Pringle of Scotland.
Implications - Consumers fantasize about the outdoors and country lifestyles because it's an escape from the hectic urban lifestyles they experience in the city. The sense of escape that rural life fantasies provide gives consumers euphoric sensations. As such, corporations looking to garner mass attention from urbanite consumers may consider using country life imagery in their promotional campaigns.
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