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The Lumini Photography Get a Better ad campaign compares and contrasts corny stock photos with professional ones. From horrendously photoshopped images to run-of-the-mill 'models,' it is clear that the photos available at image banks do not even come close to those shot by a photography studio. The only difference is that those images are free.

Conceived and executed by Lápiz, an ad agency based in Chicago, United States, the Lumini Photography Get a Better ad campaign proves that people get what they pay for. Sacrificing quality for free content will not help a business. Instead, it simply provides visual proof of their cheapness and bad taste. Going with the highly awarded Brazilian photography studio will not only set them apart from competitors, but also take them to a whole new playing field.