The new Lulu Pre-Spring 2014 campaign apparently took place in the world's prettiest rave.
Soft light and delicate pink neon signs add a calming atmosphere to this lovely spring fashion spread. Shot by photographer Frankie Batista, this calming, cute shoot looks like it was taken in a blissfully mellow night club.
The most important thing about this Lulu Pre-Spring 2014 fashion shoot is, of course, the clothing. These garments look like what party girls might wear when they go to heaven. The line includes lots of light whites and pastels. There are a number of white dresses mixed in with pretty pastel sweaters and a couple of casually cool jackets. The most interesting piece by far is a light pink jumpsuit with a metal piece belt.
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