I’ve never been one to write about fonts of any kind because, frankly, I had no interest in them—that is, until this Luke Lucas typography. I may not be the target market for this raunchy creation (I’m not male nor am I cheating on my significant other), but, seriously, who wouldn’t take a second look at this thing?
Commissioned by Y&R, the Luke Lucas Typography is for an advertising spot on MTV advocating safer sex. Take a look at the gallery to see all the action.
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