Superstar

Luke Lucas Typography Gets Down and Dirty to Promote Safe Sex

By: Meghan Young - Published: • References: lifelounge
I’ve never been one to write about fonts of any kind because, frankly, I had no interest in them—that is, until this Luke Lucas typography. I may not be the target market for this raunchy creation (I’m not male nor am I cheating on my significant other), but, seriously, who wouldn’t take a second look at this thing?

Commissioned by Y&R, the Luke Lucas Typography is for an advertising spot on MTV advocating safer sex. Take a look at the gallery to see all the action.