Certain smells pollute your nose with a lasting and putrid stench, and the Luftal 'Not Everyone Can' ads frame some of these stinky scenarios. Set in a morgue, at a fish market and out the back of a garbage truck, this mephitic campaign paints quite a sensory picture for more than the eyes alone.
Able to psychologically jog your imaginative sense of smell, these DraftFCB ads propose a solution to the odors in life and work that can be controlled -- namely, gas. Flatulence is a common problem, and not everyone can hold it in, nor can everyone tolerate such olfactory offensiveness. The Luftal 'Not Everyone Can' campaign plays with the diversity of such a statement, especially as it applies to the onset of gastric insurgency.
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