The Luftal 'Not Everyone Can' Campaign is Foul-Smelling Marketing

By: Amelia Roblin - Published: Mar 14, 2011 • References: & inventorspot
Certain smells pollute your nose with a lasting and putrid stench, and the Luftal 'Not Everyone Can' ads frame some of these stinky scenarios. Set in a morgue, at a fish market and out the back of a garbage truck, this mephitic campaign paints quite a sensory picture for more than the eyes alone.

Able to psychologically jog your imaginative sense of smell, these DraftFCB ads propose a solution to the odors in life and work that can be controlled -- namely, gas. Flatulence is a common problem, and not everyone can hold it in, nor can everyone tolerate such olfactory offensiveness. The Luftal 'Not Everyone Can' campaign plays with the diversity of such a statement, especially as it applies to the onset of gastric insurgency. Stats for Overwhelming Odor Ads Trending: Older & Average
Research: 4,570 clicks in 271 w
Interest: 4 minutes
Concept: Luftal Not Everyone Can
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: inconvenient textcessory ads, big mouth hamburger ads, and cannibalistic caffeine campaigns.