The Luerzer’s Int'l Archive campaign wants to set a couple of things straight. For instance, one reads, "No, we don't feature the world's best advertising. W feature good ads that later go on collecting every metal sculpture there is from the one that looks like a teapot upside down to a lion. Only then it becomes the world's best advertising." Similar passages are written in fun typography against a stack of papers, presumably the archived ads.
Created by Milk, an ad agency based in Vilnius, Lithuania, the Luerzer’s Int'l Archive campaign was art directed by Marius Kneipferavicius and Adomas Jazdauskas with creative direction by Rimantas Stanevicius. It was shot by photographer Alina Agarkova, illustrated by artist Vytis Vasiliunas as well as written by Antonio Bechtle and Rimantas Stanevicius.
Stats for Stacked Paper Ads
Trending: Older & Chilly
Research: 570 clicks in 158 w
Interest: 0.9 minutes
Concept: Luerzer’s Int'l Archive Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: resurrected clothing ads, fabric food ads, and blocked faucet ads.
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